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“Make it Lamb” says Cameron

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Thursday, 16 July, 2020

A new initiative aimed at boosting sales of British lamb has been welcomed by a local politician.

The “Make it Lamb” campaign, which is being delivered by Quality Meat Scotland (QMS), Agriculture and Horticulture Development Board (AHDB) and Hybu Cig Cymru – Meat Promotion Wales (HCC), is set to reach a majority of the UK population as it rolls out during the year.

Highlands and Islands MSP Donald Cameron said: “Crofters and farmers across my region stand to benefit from a marketing initiative which puts the stress on quality."

“Scotch lamb already has a deservedly excellent reputation and if we can build on that by demonstrating how easily lamb can be used to prepare a wide range of delicious recipes then we could extend its market, especially to younger consumers."

“I wish the campaign every success and hope it provides a boost to our sheep farmers, leading to more sales of quality Scotch lamb across the country.”

 

https://meatmanagement.com/new-campaign-urges-consumers-to-make-it-with-lamb/

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donald cameron

Donald Cameron

MSP, Highlands & Islands Region
Originally from Achnacarry in Lochaber, Donald was educated at the University of Oxford, and graduated with a BA in Modern History (first class honours). He then worked at the Center for Strategic and International Studies in Washington DC – a think-tank specialising in international relations.

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The Highland Conservative and Unionist Association covers a huge area and has some of the most beautiful and varied scenery in the UK.
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